Why Swedish Candy?

Good for you? Not necessarily. A much better alternative? Absolutely.
Swedish candy is not a health food, but it generally has cleaner ingredients than standard American candy. It typically uses real sugar instead of high fructose corn syrup, plant-based thickeners (like starch or pectin) instead of animal gelatin, and natural plant-based colorings instead of synthetic dyes.

Swedish candy has complex flavor profiles, blends salty, sour and sweet tastes using real fruit extract.